Most ad accounts leak money in the same places: broken conversion tracking, fatigued creative, budgets spread across campaigns that should have been killed months ago. Finding those leaks by hand takes a senior media buyer days per platform. This fleet does it in minutes, across every platform at once.
What does this agent do?
It audits paid advertising accounts the way an agency team would, if the whole team could work simultaneously and never skip a checklist item. Point it at an account and specialist agents fan out in parallel, each one owning a domain: one audits conversion tracking, one audits budget allocation and bidding, one audits creative quality and fatigue, one audits compliance and platform policy. Platform specialists go deep on the networks themselves. The results roll up into a health score per platform, an aggregate score, and a prioritized list of fixes ordered by expected impact.
How deep do the audits go?
Each platform specialist runs a fixed checklist, so nothing depends on an auditor's mood or memory.
| Platform | Checks | Focus |
|---|---|---|
| Google Ads | 74 | tracking, wasted spend, structure, keywords, Quality Score, assets, Performance Max, bidding, settings |
| Meta Ads | 46 | Pixel and CAPI health, event match quality, creative diversity and fatigue, learning phase, Advantage+ |
| LinkedIn Ads | 25 | B2B targeting, lead gen forms, creative, bidding |
| TikTok Ads | 25 | creative-first strategy, safe zones, tracking, Smart+ |
| Microsoft Ads | 20 | Google import validation, unique features, cost advantage |
Industry detection calibrates the benchmarks. A local service business and a SaaS company get judged against different standards for cost, conversion rate, and account structure.
What doctrine is built in?
The fleet encodes budget discipline that most accounts lack.
- 70/20/10 allocation: most of the budget on what is proven, a fifth on scaling candidates, a slice on experiments.
- The 3x kill rule: campaigns that spend three times their target cost per acquisition without converting get flagged for death, not another week of hope.
- The 20% scaling rule: winners scale in steps that respect the platforms' learning phases instead of resetting them.
What value does it produce?
An audit that used to be a multi-day engagement becomes a repeatable operation you can run weekly. Wasted spend gets named with a number attached. Fix lists arrive ordered by impact, so the first hour of work recovers the most money. And because the checklists never shrink, the tenth audit is as thorough as the first.
What could this look like for your business?
If you spend on ads, this fleet pays for itself by finding the leaks. It runs as a one-time deep audit before a rebuild, or as a standing monitor that keeps an account honest. Either way, you see exactly what we see: the scores, the failures, and the order to fix them in.