Branding,
accounts & web presence
Time to make it real. Name the business, build a light brand kit, set up the accounts, and get a website or funnel live. Do not overthink branding at this stage — you need enough to look legitimate and start. You can refine later.
Get it live, then improve.
Most people kill their business in branding. They obsess over logos and color palettes for months and never ship. This lesson is the opposite: we move fast, set up everything you need to look legitimate, and get a funnel live.
Your brand will evolve as your business does. The version you launch with does not need to be the version you scale with. It just needs to exist.
Pick the business name.
Brainstorm 5-10 options. For each one, check the .com availability, the social handles, and run a quick USPTO trademark search. The first name that clears all three is usually the one. Pick it. Secure the domain immediately.
- ›Easy to spell and say out loud.
- ›Available as a .com (or relevant TLD for your market).
- ›Not easily confused with a major competitor.
- ›Something you will not cringe at in two years.
Build a light brand kit.
Keep it simple. The goal is enough cohesion to look intentional, not a 60-page brand bible. Document this in a single page and call it done for now.
Logo
Text-based works to start. Use Canva, Looka, or hire on Fiverr for under $50. Refine later.
Colors
Pick 2-3 colors — a primary, a secondary, and a neutral. Generate a palette on Coolors.co.
Fonts
Pick 1-2 fonts. One for headings, one for body. Google Fonts has free options that work everywhere.
Tone
Professional, casual, authoritative, friendly? Write 2-3 sentences describing the tone. This guides every line of copy you write.
Set up the accounts.
Do these in one sitting. If you spread it across days, things fall through the cracks — and one missing account will block you in Lesson 7 when you go to launch ads.
- ›Domain registration (Namecheap, GoDaddy, Cloudflare).
- ›Google Business Profile if you serve a local area.
- ›Meta business accounts — FB Page, IG business, Business Suite, Ad Account.
- ›Business email on your domain (Google Workspace, Zoho, hosting provider).
- ›Research payment processors (Stripe, PayPal, Square) — you'll set this up in Lesson 6.
Build a funnel, not a brochure.
You need a web presence that captures leads or sells. The cheapest viable version is a single landing page with a clear offer and a form or booking link. Every page should move someone toward an action.
If you are going to use GoHighLevel for CRM in Lesson 5, build your funnel inside it. Otherwise, Framer, Webflow, Squarespace, or WordPress all work.
- ›A clear headline stating what you do and who you help.
- ›Your offer and the result the customer gets.
- ›Social proof — testimonials, logos, or case studies if you have them.
- ›One call to action: book, fill out, buy, or sign up.
- ›Contact info and full mobile responsiveness.
Connect, test, go live.
Connect your domain. Confirm SSL is active (most platforms handle this automatically). Click every link, submit every form, tap every button on your phone. Then ship it.
Perfection is the enemy here. Live and imperfect beats polished and unlaunched every single time.
Before moving to Lesson 3.
- □Business name chosen, domain secured.
- □Light brand kit documented (logo, colors, fonts, tone).
- □All accounts created and credentials documented.
- □Website or funnel live and functional.
- □Every link and form tested on desktop and mobile.
You exist on the internet. Now build the engine.
Brand and funnel live? Good. Lesson 3 is where you decide who actually does the work — you, a partner, or a white-label agency.